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Product:Red Heart Rum Sporting a Brave New Look
Manufacturer:Pernod Ricard -
Target market:LOGIN or Subscribe
Variants:Original and Spiced
Pack size :750ml
Packs per shipper:12 X 750ml
Product Review
Red Heart Rum sports a brand new look

Red Heart Rum’s face-lift follows its successful ‘Live with Heart’ campaign, and the bottle is back with a new bold look. Staying true to Red Heart Rum’s intrinsic elements, authenticity and masculinity were the key components that came to play when creating the new pack. The new look has a more bold and ‘manly’ edge to it, and still has its iconic blood red heart in staying true to its heritage. The rum boasts two variants – Red Heart Spiced with its bold blend of Caribbean rum and premium spirit, infused with spices and Red Heart Rum Original – with a premium aged rum from the Caribbean.

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