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Product:Amstel Lite new packaging design
Manufacturer:Brandhouse -
Target market:LOGIN or Subscribe
Pack size :6 X 440ml
Product Review
Amstel Lite new packaging design

Amstel announces the launch of the new Amstel Lite shrink-wrap packaging. Amstel Lite is low in alcohol (4% ABV) and calories, and is a full-flavoured light beer that tastes like beer. By increasing the size of the iconic roundel, they have given the shrink-wrap a bigger, bolder and unmistakably Amstel look. They have also enlarged the variant name to make it more visible on shelf. The shrink-wrap still carries the same silver and green colours that people have come to associate with this relatively new contender in the light beer category. The overall design has a contemporary look and feel that remains true to the premium nature of the brand.

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