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Product:DeLush Range
Manufacturer:Orange River Cellars -
Target market:LOGIN or Subscribe
Estimated Price:LOGIN or Subscribe
Pack size :750ml and 3 and 5- litre bag-inbox
Product Review
Confidence in the growing local wine market and a constant desire to re-invent and innovate has led to the launch of an exciting new lifestyle range of wines from Upington-based Orange River Cellars. Named DeLush, the range consists of three naturally sweet wines: red, white and rosé, and is aimed at the dynamic new generation of wine drinkers in the fashionable younger black market.

The lively, yet sophisticated packaging offers this top-quality wine in 750 ml bottles as well as 3 and 5-litre bag-in-box options.

According to Koos Visser, marketing manager for Orange River Cellars, the DeLush concept originated with the reality of a growing local wine market in the fashion-conscious sector of black millennials.

Web page:
Orange River Cellars
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