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Product:Casillero del Diablo
Manufacturer:Concha y Toro -
Target market:LOGIN or Subscribe
Estimated Price:LOGIN or Subscribe
Pack size :750ml
Packs per shipper:6
Product Review
Official Man United wine
Concha y Toro has relaunched its Casillero del Diablo wine range in South Africa in April. The wines are from one of the biggest farms in Chile and the Concha y Toro is the official sponsor of Manchester United. The range consists of 10 variants in 750ml bottles: Sauvignon Blanc, Chardonnay, Gewurztraminer, Pinot Noir, Carmenere, Cabernet Sauvignon, Merlot, Malbec, Shiraz and a Brut. The launch is being supported by adverts running in the months of April and October. In addition, in-store tastings and Manchester United posters are available upon request.

Launch date: April 2012
Concha y Toro
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