The House of Martell launches Martell Cognac VS Single Distillery in South Africa
This October, Martell Cognac, the oldest of the world’s great cognac houses, launched a new expression – the Martell Cognac VS Single Distillery. This is the first VS cognac distilled from a single source to be produced by the House of Martell. Martell Cognac VS Single Distillery was launched in the US last month and South Africa is the second market in the world to receive it.
Etienne Cassuto, Brand Manager of Martell Cognac, says, “Martell has always challenged the status quo, and by crafting the first Martell cognac from a single distillation source, we have created the smoothest experience of a Very Special cognac there is.”
Martell VS Single Distillery is an innovative blend that reflects the unique distillation style that is the brand’s hallmark, with a richer and more intense expression. It marries eaux-de-vie from a single distillery, which results in a supremely smooth blend with elegant, fruity aromas, highlighting notes of the plum, apricot and candied lemon.
Martell VS Single Distillery will be instantly recognisable by its distinctive bottle, a contemporary interpretation of a “montre” - a traditional sampling bottle used for cognac.
It features an artisanal cap with a visible cork and a beige label with discreet gold edges printed with the arms of the House and the signature of its founder, Jean Martell.
Martell Cognac VS Single Distillery will be available from leading retailers countrywide.
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