The Crafted Range

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Fry's Family Food,

The Fry Family Food Co. enters the clean label sector with new crafted range
South Africa’s leading creator of plant-based meat alternatives, The Fry Family Food Co. has launched a new clean label range, Crafted, made from 100% natural ingredients and fresh herbs and spices. The range includes four meat-free food products that are an ideal, everyday meal or snack option for flexitarians, vegans, and meat-eaters alike.

Included in the range are the Quinoa and Roasted Butternut Balls, the Soy and Quinoa Country Roast, gluten-free Rice Protein and Chia Nuggets, and gluten-free Quinoa and Chickpea Falafels.

The Crafted range is created with 100% natural ingredients and includes superfoods like chia seeds, quinoa, and rice protein. The products are a healthy source of protein with all considered to be “complete” proteins, meaning they offer all eight essential amino acids for a healthy balanced diet. In addition to being a source of protein and fibre, all Fry’s products are naturally free from cholesterol, are only flavoured with natural herbs and spices, and include no GM ingredients or refined sugars.

According to a study by the global information, data, and measurement company, Nielsen, consumers are increasingly aspiring to achieve better health and eat healthier foods. Consumers are going back to the basics; people want foods that are fresh, natural and minimally processed. Indeed, 47% of South African respondents look for food products made from vegetables and fruits, 39% want GMO-free food, and 53% want their food to be as natural as possible. 28% are looking for gluten-free food, and 43% of South Africans want cholesterol-free food, food that is high in fibre, and view foods that are high in protein to be important.

The Crafted Range is available to buy from the frozen food section of selected Pick ‘n Pay, Spar, and Checkers stores nationwide.

Chia Nuggets 240g: R32.99
Butternut Balls 240g: R39.99
Falafels 270g: R39.99
Country Roast 500g: R62.99 (available at Pick ‘n Pay only)

Variants: Chia Nuggets, Butternut Balls, Falafels and Country Roast

Packsize: See Below

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